A fitness model needs to be athletic and personable to succeed in the industry, as the work can require long hours, grueling shoots, and a variety of projects. Fitness models appear in athletic publications, sports advertising campaigns, and other venues where models in print and film campaigns need to appear physically fit. Attractiveness, as seen on fashion runways, can also be an important characteristic for many campaigns, but the body types for people like fashion models and fitness models are somewhat different.
In terms of athleticism, a person who wants to become a fitness model should be strong and flexible, with considerable stamina. Fitness models may need to repeat a challenging physical move tens or hundreds of times during a shoot, and must be able to hold positions like squats for extended periods of time while appearing relaxed and in control. Some clients may look for models with a specific body type, like extremely muscular people for bodybuilding shoots, or people with advanced yoga skills to promote a line of yoga clothing.
Physical training to become a fitness model can emphasize the development of clear muscle definition and strength as well as agility. A personal trainer can be helpful, especially if the trainer works as a fitness model or has experience with the industry. Typically fitness models also need to be lean, and may need to control their weight and fat distribution with dieting. There is also a small market for plus sized fitness models to model active wear, and this can be an option for a person with a larger body type who wants to become a fitness model.
Good communication skills are also important for someone who plans to become a fitness model. Clients want models who look the right way, but they are more likely to ask for a model again if the model is also pleasant to work with. A fitness model who shows up on time and ready to work can acquire a good reputation in the industry. The ability to communicate clearly, understand directions, and work in sometimes adverse conditions without complaint can be important for career development.
A knowledge of health, wellness, and fitness topics may be desirable in a person who wants to become a fitness model. Some models expand their careers to become personalities in the industry and may have lines of products, classes, and other services that they use to make money between shoots, and to build up a reputation. Fitness models may be called upon to speak knowledgeably about industry topics in interviews and at public events if they choose to become more public figures. Consulting and personal training services can be a good way to expand a career and lay the groundwork for more career options after a model becomes less desirable due to age.
