We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Business

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What is Web Banner Advertising?

By Christine Hudson
Updated: May 17, 2024
Views: 5,679
Share

When a consumer is surfing the Internet, he or she may come across pages that have advertisements displayed across the top, bottom or sides, which are called “banner ads.” Web banner advertising is a popular online advertising method used to promote services and products. There are a lot of reasons why a company would choose to use this type of advertising over another, as well as a variety of looks in order to attract a wide consumer base.

Web banner advertising has become very common over time because it is generally less expensive than TV, radio and print advertisements. These banners can also be customized and changed very easily, and they are placed strategically on the web so that those most likely to be interested will see them. This is called “targeted advertising” and allows a more narrow focus than blanket advertising. The prices are so low in most areas that even brand new and small businesses can afford to advertise their goods and services to quickly return a profit.

There are a number of ways a company can design its banners in order to attract customers. Web banner advertising is essentially an image, JavaScript® program or multimedia object that has been embedded into an advertisement. They can have animation, sounds and videos in order to make them more appealing to the eye so that they will attract the attention of consumers. The overall goal of any web banner advertising campaign is to get consumers to click the banner and go to the merchant’s website.

Web banner advertising has evolved very quickly since its emergence on the Internet, becoming more obvious and eye-catching so consumers cannot ignore the ads. Some say banner ads can be very annoying and distracting on pages, but various eye and recognition studies suggest that more aggressive banner tactics are necessary. As they have become so common, many banner ads are ignored on a subconscious level as consumers' eyes are literally trained to block out those areas of a webpage. Results from these studies have driven online marketers to make banners bigger and flashier, and some advertisers are choosing new locations on the page to place the ads.

The world of web banner advertising has become almost as specialized as the world of media advertising, giving birth to all-new career positions. There are several new companies and freelancers who offer their services as web banner experts to businesses that wish to make the most out of new campaigns. Likewise, new software programs have been developed to help a business test and track the many elements of a new campaign in order to find what works for any given market.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Editors' Picks

Discussion Comments
Share
https://www.wisegeek.net/what-is-web-banner-advertising.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.