The General Motors Corporation is the second-largest automaker in the world, just after Toyota. It was founded in 1908 by William C. Durant, in Flint, Michigan, and has consistently been an innovator in automotive technology. General Motors employs more than 250,000 people around the world, with total assets of around $149 billion US Dollars (USD).
William C. Durant was one of the early pioneers of automobiles. He was the son of the Michigan governor, Henry H. Crapo, and by the 1890s had a successful horse-drawn carriage business in Flint. In 1904 he was approached to become General Manager of Buick, a position he jumped into wholeheartedly. He spun his success as manager of Buick to create a holding company in 1908, which he dubbed the General Motors Company. This company then bought Oldsmobile, Cartercar, Ewing, Elmore, Cadillac, and the company that would eventually be Pontiac.
The next year, Durant acquired the Reliance Motor Truck Company and the Rapid Motor Vehicle Company, which would eventually be the foundation for the General Motors truck. All of this buying led to a fairly large amount of debt, around $1 million USD, which was held against Durant by the bankers who financed the company. As a result, Durant was removed from leadership in 1910, and went on to form the Chevrolet company. Using the resources he made through Chevrolet, Durant organized a stock buyback of General Motors, and in 1916 reclaimed his position as General Manager, bringing Chevrolet with him. In 1920 Durant was removed for good by Pierre S. Du Pont, who would remain largely in control until around 1950.
Through the 1920s, the General Motors Company expanded into a global market, and built itself as a company that provided power, prestige, and options. Unlike the Ford company, which focused on lower costs and lower prices, General Motors targeted consumers who had money to spend on products with more features. In the late 1920s and 1930s, General Motors helped create the Greyhound bus lines, largely replacing the existing rail system, and bought out streetcar companies to replace them with in-city buses.
During World War II, General Motors companies produced a great deal of armament and military vehicles, both for Allied and Axis forces. Although at the time the company tried to distance themselves from their German Opel company, after the war it became apparent that in fact there had been a concerted effort to profit off of Germany’s need for trucks, land mines, and torpedo detonators. The VP of the US branch of General Motors, Graeme K. Howard even expressed his staunchly pro-Nazi views in his book, America and a New World Order.
After the war, General Motors continued to grow enormously, becoming quickly the largest corporation in the United States. This period of unabashed prosperity, during which the President of General Motors, Charles Erwin Wilson, was named Secretary of Defense under Eisenhower, would last until the end of the 1950s. Through the 1960s, 1970s, and 1980s, General Motors had a difficult period, where many of its products came under attack for poor workmanship, most notably the Chevrolet Corvair, about which Ralph Nader wrote his pivotal book, Unsafe at Any Speed.
The 1980s and 1990s were a period of continued hardship for General Motors, which was plagued by competition from Japanese companies. In the late-1990s it finally seemed on the way to recovery, with stock increasing and sales stabilizing. This all changed after 11 September, 2001, when the company again started faltering. For the next few years General Motors survived hardship after hardship, until the recession in 2008, at which point they seemed on the edge of bankruptcy, and were ultimately bailed out by the Federal government, leaving their future uncertain.
