We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Business

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What Is Promotion Marketing?

Jim B.
By
Updated: May 17, 2024
Views: 4,238
References
Share

Promotion marketing is a technique used by companies to try to stimulate sales by offering something extra to the customer or supplier than what might otherwise be expected. This can come in the form of some sort of gifts or discounts, or as a specific advertising campaign tied to a single product or event. The goal of promotion marketing is to lure in consumers rather than to inform them about the products and services being offered. If done properly, promotions can be temporary measures that can stimulate business over a much longer period of time.

When a company attempts to market its products and services, it must make itself stand out from the various offerings of its competitors. In the modern world of marketing, it is rare that a company can simply sit back and let consumers come to them. Most companies need to be aggressive in pushing their products, and, at times, that means doing something out of the ordinary to attract attention. Promotion marketing is one such way to achieve this.

In short, promotion marketing is involved when a marketing campaign is instituted, usually for a limited period of time, in an effort to draw attention to specific products or services. The most common form of promotion is a sale, which allows consumers to benefit from reduced prices on certain products. By getting consumers involved in this way, the hope is that sampling consumers will become long-term customers for the company.

Of course, promotion marketing is not just limited to consumers. Companies might offer incentives to their supply channels to persuade those channels to push their products. Most commonly, promotions are targeted at a company's customer base. Whether it is a contest that requires a product's purchase for people to enter, or an offer to buy one product and get another free, promotions give the consumers the impression that they are getting something extra for their patronage. As a result, these customers are more likely to remember the company offering the promotion in the future.

It is important to realize that promotion marketing cannot always be used as a remedy for a struggling company. Such campaigns have to be used judiciously and sparingly, or else the company risks doing damage to its budget. If a company can use a specific, budget-conscious promotion as a way to both gain new customers and solidify their current base, it can be a very effective ploy.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Link to Sources
Jim B.
By Jim B.
Freelance writer - Jim Beviglia has made a name for himself by writing for national publications and creating his own successful blog. His passion led to a popular book series, which has gained the attention of fans worldwide. With a background in journalism, Beviglia brings his love for storytelling to his writing career where he engages readers with his unique insights.

Editors' Picks

Discussion Comments
Jim B.
Jim B.
Freelance writer - Jim Beviglia has made a name for himself by writing for national publications and creating his own...
Learn more
Share
https://www.wisegeek.net/what-is-promotion-marketing.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.