We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What Is Common Stock Valuation?

By Kenneth W. Michael Wills
Updated May 17, 2024
Our promise to you
WiseGEEK is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGEEK, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Common stock valuation is the processes, methods and models used to determine the value of a common stock issue by a company to the public. Valuation typically refers to the value assigned to a stock from both the perspective of the seller and the buyer. With value there are several types, though intrinsic value is most commonly relied upon to figure the valuation of common stock. Through the purchase of stock shares on public exchanges or directly from the company if allowed, the public can invest and gain part ownership in a firm through common stock. There are several models used to figure valuation, but each method often relies on subjective assumptions built into the equations, thus resulting in subjective values.

One primary model of common stock valuation is the dividend valuation model. This particular method seeks to ascertain a stock’s value based on potential future cash flow and making assumptions about present values based on those future gains. Earnings model is another method deployed by some analysts to determine the value of a stock. Dividing a company’s earning into two categories — current earnings and growth earnings — the analyst will leverage that information to discern present value. Although common, however, these methods to common stock valuation are just a few among several.

Free cash flow model takes into account all cash leftover after the firm has paid out all operating expenses. Thereafter, the net-operating profit derived is then added to future cash flows. Additionally, all non-operating assets are added in as well to determine the overall profitability of the firm and outstanding shares. Once that figure is achieved, the model will take into account equity by subtracting all debt from the value of the preferred stock. In order to get the value of the common stock, all outstanding shares are divided by the equity.

Stock analysts also find some methods very easy to deploy, and though often used they are more highly subjective than other valuations methods. One such method is the relative valuation model. This model approaches common stock valuation from the perspective that one company should be valued similarly to another company in the same industry. Expedience makes such quick assessment popular, though often inaccurate due to a number of factors underlying the value of a company and its stock. Usually, one of the main reasons opponents to this method resist it is because companies seldom are really comparable even if they are in the same industry.

WiseGEEK is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Discussion Comments

WiseGEEK, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGEEK, in your inbox

Our latest articles, guides, and more, delivered daily.