Attraction marketing is a marketing strategy which requires entrepreneurs or companies to market themselves to their desired customer bases. This technique differs from the aggressive sales pitches that are often associated with traditional marketing and can be alienating to customers. By contrast, in attraction marketing a marketer attempts to put across his or her own identity to consumers and illustrate how he or his company is best-equipped to handle the business of those consumers. This is a much less invasive form of marketing and has been made much simpler and more cost-efficient by technological advances like the internet and social media.
It can be a daunting process for smaller companies and individual entrepreneurs to stand out among some of the giants of industry. Choosing the right type of marketing strategy is crucial in the attempt for marketers to get some kind of leverage with consumers. Big advertising campaigns and aggressive sales techniques may not be the right ways to go for small businesses. By contrast, attraction marketing lets marketers define who they are and allows consumers to come to them.
To put it simply, attraction marketing is based on the efforts of marketers to attract consumers. This requires them identifying exactly who they are, what they stand for, and how they can help consumers with their needs. By achieving all of these goals, a marketer can create some goodwill with consumers who are tired of being badgered by aggressive techniques. It can also put them in the minds of consumers, which is crucial when those consumers are making decisions about purchases.
Websites are effective ways for smaller entrepreneurs to practice attraction marketing. A website might contain a biography page of the business-owner of entrepreneur, which creates a personal connection between consumer and business. Such websites can also be set up to be entertaining and informative to consumers. Of course, marketers can also use these personal sites to show consumers what the companies can do for them and what sets them apart from the rest of the marketplace.
Whereas attraction marketing in the past might have been an expensive undertaking, it has become extremely cost-efficient thanks to new technology. In addition to websites, social media is an excellent way to get through to consumers. These social sites create new opportunities for marketers to define themselves to consumers and create networking connections. By taking all of these measures, marketers can get across their messages, which is absolutely imperative in the cluttered world of modern business.
