We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Business

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What Is an Online Niche?

Mary McMahon
By
Updated: May 17, 2024
Views: 3,149
Share

An online niche is a small market with a loyal following that can prove profitable for product placements and advertising targeted at the audience. This differs from mainstream or mass market advertising aimed at web users in general. News websites, for example, tend to use mainstream advertising because they have a broad user base and a variety of ads will appeal. By contrast, a gardening blogger is in an online niche and will make the most money from targeted ads about gardening.

Advertisers seek out niche markets to gain access to audiences interested in their products who may take the ads more seriously when they appear in a niche environment. Websites known for being reliable and accurate can be a tempting online niche, as they have a large following of readers who will be interested in related advertisements and product endorsements. Online niches can focus on a variety of topics, from travel in Latin America to book reviews.

Niche marketing focuses on finding a niche and exploiting it with appropriate advertising, product placements, and other promotions. Marketers often offer affiliate marketing, where the site owner has some control over ads in exchange for a share of the proceeds. Affiliate marketing is only made available to the sites an advertiser feels are most likely to generate revenue, and advertisers may be very selective. Niche sites can also contact potential advertisers to seek their business.

The online niche should have evidence of a larger and loyal user base. Statistics on site visits, how long users stay, and numbers of repeat visitors are useful. The site should also have a clearly defined and described mission so advertisers know what kind of content is present and whether the site will mesh with their advertising needs. A parenting website, for example, might stress natural and organic parenting, making it of interest to companies that want to target parents interested in topics like cloth diapers and herbal ointments.

Owners of successful online niches can in turn sell them after building up an audience and creating a strong advertising base. The price for buying an online niche can vary depending on the site and the nature of the market. Sites generating substantial monthly income can be extremely costly. Other site owners may prefer to build up a niche from scratch and can source content in a variety of ways, ranging from licensing content from other sites to generating original material.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Mary McMahon
By Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a WiseGeek researcher and writer. Mary has a liberal arts degree from Goddard College and spends her free time reading, cooking, and exploring the great outdoors.

Editors' Picks

Discussion Comments
Mary McMahon
Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a...

Learn more
Share
https://www.wisegeek.net/what-is-an-online-niche.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.