We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Business

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What Is an Ad View?

Alex Tree
By
Updated: May 17, 2024
Views: 11,179
References
Share

Also known as an ad impression, an ad view occurs whenever an advertisement is viewed. For example, when a person loads a website with a banner ad, one ad view is reported. This term can be used to refer to Internet advertisements or print media. The ads themselves are usually targeted toward a specific audience to increase the chances of the viewer actually paying attention to the ad and possibly clicking on it. All sorts of studies have been conducted to find out what factors generate more click throughs and more successful ads in general.

Although the term can be used for both Internet and print media advertisements and these media might seem incredibly different, ad views work in much the same way on each. The advertiser purchases a certain spot on a website or magazine to display his or her ad. If the website or print media is particularly popular with a large established audience, the advertisement will cost significantly more than putting an ad on a newly fledged website, magazine, or newspaper.

The differences are seen when the pricing scheme is examined. Websites usually charge for a certain amount of ad views, and then the banner is automatically dropped from the website. Magazines and newspapers usually take into account how many people typically buy their product each week and then charge the customer per run. With magazines and newspapers, the advertiser is often out of luck if a certain edition does not sell well.

An advertisement is usually targeted toward a specific audience. While getting plenty of ad views raises awareness of a product, organization, or cause, click throughs are what a lot of Internet advertisers aim for. A click through occurs after an ad view; the viewer finds the ad interesting and then clicks on it to be taken to the advertiser’s website. Sometimes this leads to a sale or donation, which is usually what the advertiser ultimately wants from an ad view. If the ad is not targeted, people might not be interested in clicking through, which wastes money for the advertisers.

Magazines and newspaper advertisers often have similar goals for their advertisements. When people look at an ad in a newspaper, the best outcome for the advertiser is that person eventually purchasing something from the company. The newspaper ad might even lead potential customers to a website to order right away. An example of a targeted newspaper ad would be a resume writer service ad next to the classified job listings.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Link to Sources
Alex Tree
By Alex Tree
Andrew McDowell is a talented writer and WiseGeek contributor. His unique perspective and ability to communicate complex ideas in an accessible manner make him a valuable asset to the team, as he crafts content that both informs and engages readers.

Editors' Picks

Discussion Comments
Alex Tree
Alex Tree
Andrew McDowell is a talented writer and WiseGeek contributor. His unique perspective and ability to communicate complex ideas in an accessible manner make him a valuable asset to the team, as he crafts content that both informs and engages readers.
Share
https://www.wisegeek.net/what-is-an-ad-view.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.