We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Technology

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What Is Advertainment?

Mary McMahon
By
Updated: May 17, 2024
Views: 8,366
Share

Advertainment is entertainment content that promotes products, services, or a brand image. As a form of marketing, it can provide unique access to some demographics and markets. Users may engage with it without being consciously aware that it is advertising material, and in other cases they find the entertainment worth the advertising. In the process, they are exposed to numerous examples of products and services and start to build up associations with a given brand or company that may translate into future sales for the company.

Many media formats are suitable for advertainment. Companies can make games, films, short series, interactive websites, and a variety of other media for users. The content is usually free to encourage users to start interacting with it. The placement of brands is subtle, as the company does not want to distract from the entertainment with intrusive material because this may alienate consumers.

A car company, for example, might make a short web series where characters act out a thriller or spy plot. Along the way, they may engage in a few car chases in various vehicles manufactured by the company. Users will see different examples of the company's products in high performance situations and may start to associate the company with the style and tone of the series. For a young demographic with an interest in action movies and the projection of a hip or tough image, the advertainment would build up positive brand associations, and those consumers might seek out the company's products for future car purchases.

Creation of advertainment requires careful craft. If the advertising is too obvious, it can be a turnoff for viewers, who do not want to feel like they are watching an extended commercial. The company also needs to think about what kind of image it wants to send with the campaign and various tie-ins. A company with a reputation for family-friendly products and services, for instance, does not want to put out a raunchy ad campaign that might offend customers.

Advertising firms may offer advertainment among their services and can also contract with other firms to meet the needs of their clients. Some companies may use noted artists and creators in the process. They can hire famous actors or film crews known for a specific style if they want to make a web series to appeal to a specific demographic. Such campaigns may also use pop stars, famous designers, and other high-profile figures to draw in viewers and keep their attention.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Mary McMahon
By Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a WiseGeek researcher and writer. Mary has a liberal arts degree from Goddard College and spends her free time reading, cooking, and exploring the great outdoors.

Editors' Picks

Discussion Comments
Mary McMahon
Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a...

Learn more
Share
https://www.wisegeek.net/what-is-advertainment.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.