We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Business

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What Is Ad Tracking?

Mary McMahon
By
Updated: May 17, 2024
Views: 3,802
Share

Ad tracking is a methodology for evaluating the success of an advertising campaign so a company can make adjustments if necessary and design ad campaigns with the results of prior campaigns in mind. Advertisers want assurance that their methods actually work. An ad that performs poorly might lead to a decision to switch advertising agencies or make other changes. A number of techniques for tracking are available.

In the process of developing an ad campaign, companies think about the demographic and market they want to target. They want to spend as little as possible on the campaign while still reaching the right consumers. Ad tracking can help a company determine if it designed a campaign well, paid for placement in the right locations, and reached the consumers it wanted to. If the analysis reveals poor performance, the company can rework the ad campaign to limit damage and salvage the remainder of the campaign.

The most common technique is a survey. Companies can issue surveys at regular intervals or at random. In a survey, representatives contact consumers who should have been exposed to the campaign, and they ask a series of questions. They usually start by asking if consumers recognize an ad and know which company is behind it. Then they may ask some additional questions to gauge response to the advertisement.

The results of an ad tracking survey will be written up and submitted to the clients. Clients can evaluate for areas of concern such as whether people are offended by an ad, and how many people can accurately identify the product or service in an ad. If the tracking indicates poor results, analysts can probe into survey responses to find out what the problem is. A company may need to flash its name at the end of an ad, for example, or might need to consider buying spots in different markets to blanket the target demographic more effectively.

Working in ad tracking requires a knowledge of advertising, psychology, and statistics. People who work in this field must be able to design surveys, deliver them to the right populations to get accurate results, and interpret those results to assist their clients. Some analysts work independently, while others may provide services to a large ad tracking firm. It can help to have a college degree in advertising or a related field, and professional membership in an organization dedicated to ad tracking and monitoring ad performance is also advised.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Mary McMahon
By Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a WiseGeek researcher and writer. Mary has a liberal arts degree from Goddard College and spends her free time reading, cooking, and exploring the great outdoors.

Editors' Picks

Discussion Comments
Mary McMahon
Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a...

Learn more
Share
https://www.wisegeek.net/what-is-ad-tracking.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.