We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Finance

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What Does "Will Call" Mean?

Malcolm Tatum
By
Updated: May 17, 2024
Views: 13,231
Share

"Will call" is a term that is used in a number of retail settings to describe a situation in which goods are ordered by a customer and are subsequently made available for pickup at that customer’s convenience. This type of in-person pick up is most commonly used for picking up tickets to various theatrical or sporting events, but in recent years has also come into common usage within the food industry, as clients order groceries and then arrange to pick the order up at the market after a certain date and time. The idea behind a will call order is to make arrangements to pay in advance and avoid the need to wait in a long line to complete the transaction.

Will call tickets to sporting events have been commonplace around the world for a number of years. The process normally requires that the customer place an order via telephone or online. Often, the order is paid for using a credit or debit card in advance. Once the payment is processed, the tickets are reserved for the customer who is able to circumvent the long lines of patrons waiting to purchase tickets. Instead, the customer with a will call order is directed to a separate area and is able to pick up the tickets with relatively little trouble.

Live theater and movie tickets can also sometimes be obtained with a will call option. Like tickets to a sporting event, a customer can call the theater in advance, purchase the tickets, and have them held at the box office under the name of the buyer. Upon presenting proof of identity, the tickets are tendered to the buyer. Along with providing the convenience of avoiding long lines to buy tickets, this approach also allows the buyer to select seats in advance that are more to his or her liking and reserve them.

In recent years, some supermarkets have begun to offer a will call option. With this approach, a shopper places and order via telephone or online, and pays for the order in advance. The shopper is provided with a date and time that the order will be available for pickup along with a confirmation number for the order. For a limited time after that date and time, the shopper can go to the store, present the confirmation number, and pick up the order without the need to do the actual shopping.

While a will call option is still very popular, the ability to order and print tickets to events online has become more common today. Some vendors will offer this option along with the ability to order tickets in advance and pick them up on the day of the event. Providing both options along with the traditional method of standing in line to buy tickets makes it possible to accommodate customers who may not have Internet access as well as make it easy for online users to easily obtain and pay for tickets while still avoiding the inconvenience of waiting in line.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Malcolm Tatum
By Malcolm Tatum
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing to become a full-time freelance writer. He has contributed articles to a variety of print and online publications, including WiseGeek, and his work has also been featured in poetry collections, devotional anthologies, and newspapers. When not writing, Malcolm enjoys collecting vinyl records, following minor league baseball, and cycling.

Editors' Picks

Discussion Comments
By Grivusangel — On May 12, 2014

@Pippinwhite -- And if you're at a venue where you absolutely will not get in if you don't have a ticket, they're a godsend.

My husband and I were going to Las Vegas and were going to see The Beatles' "Love" at the Mirage, and if you don't have a ticket, even if you paid and can prove you paid, they really don't want to let you in. We saw some people ahead of us who never got their tickets in the mail, but had their receipts. Those people did *not* want to let them in. They finally got in, but it was a major hassle.

We got our tickets at will call and I'm so glad we did. We had to pick them up an hour before the show started, but that was no big deal. Better to keep up with them for an hour than to worry about them getting lost in the mail!

By Pippinwhite — On May 11, 2014

I actually prefer will call tickets if I'm traveling a long distance to see a performance. That means I don't have to worry about them getting lost in the mail, or leaving them at home. It's much better to get to will call for my tickets.

Even if, for some reason, they can't find my tickets at will call (which has happened), I bring my email confirmation or receipt, and they usually can print another set on site. Saves a ton of headaches.

Malcolm Tatum
Malcolm Tatum
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing...
Learn more
Share
https://www.wisegeek.net/what-does-will-call-mean.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.