We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Business

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What Does It Mean to Be Client Centric?

By Alex Newth
Updated: May 17, 2024
Views: 4,615
References
Share

"Client centric" is a business term meaning that companies keep customers in mind whenever a decision is made, and clients come first in all business practices. Most such companies work to appeal to the largest class, the middle-income class, because they want to reach the most people. Along with appealing to the middle class, many client centric companies offer one-stop shopping experiences, because these are seen as convenient and clients tend to like this better than having to visit separate stores. At the same time, the term "client centric" has been abused as a marketing buzzword, because customers like to feel appreciated, and some companies may just claim to be customer-friendly when they are not.

When a company is formed, the owner tends to focus his or her efforts on a goal and has different ways of reaching that goal. For example, with a sales centric company, the method for reaching financial goals is by making successful sales. With a client centric company, all business decisions consider the client. Instead of thinking about the sales numbers, the owner will make decisions based on whether the client will like what the decisions yield. The company will still think about reaching financial goals, but it will do so by pleasing customers.

Most, but not all, client centric companies focus on middle-income customers. The dominant reason for this is that the middle class is the largest class, and most companies receive their customers from the middle class. At the same time, some companies may focus on low- or high-income customers, or a blend of all three. For example, some companies may offer average services for middle-income customers, premium services for high-income customers and bargain services for low-income customers, so everyone can be satisfied.

To achieve a client centric atmosphere, many companies offer a one-stop shop, because customers usually like being able to purchase everything in one store. The one-stop shop offers a wide range of items, such as clothes, electronics, food and furniture. At the same time, companies do not have to be one-stop shops to please clients; they may just make clients first in all business decisions.

Some companies have abused the client centric term. Customers like when they are put first and may visit companies that claim to be focused on its clients when, in reality, these companies may be sales oriented or may not truly consider the needs of clients when making business decisions. It can be difficult to tell these companies apart, but people often can look at companies’ recent decisions and see if they are focused on the client or just reaching sales numbers.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Link to Sources

Editors' Picks

Discussion Comments
Share
https://www.wisegeek.net/what-does-it-mean-to-be-client-centric.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.