We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Education

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What does a Marketing Writer do?

By Felicia Dye
Updated: May 17, 2024
Views: 6,132
Share

Marketing is a process that is used to attract potential clients to a business’ products or services. A marketing writer is a professional who effectively uses words to facilitate this process. Marketing writers may be involved in producing a wide range of materials, including press releases, blogs, and sales materials.

To begin with, for many companies, their Internet presence is becoming or is already a very important part of their business. Company websites are commonly used resources for identifying businesses, their products, and their services. Marketing writers commonly write press releases that are placed in newspapers or magazines to introduce a company, its products and services, or an event.

Sales materials such as brochures, pamphlets, and sales scripts are resources commonly used by a company’s sales team. Members of the sales team often familiarize themselves with these materials to an extent that makes them seem natural. It is often a marketing writer, however, who has written these materials.

Many people underestimate the role a marketing writer can play in a company’s success. The skill required for such writing is also commonly underestimated. With a professional marketing writer’s skill, a business can expect to achieve goals such as an increase in sales, the successful execution of a concentrated marketing campaign, and a positive image among a potential client base.

To be a marketing writer requires several types of knowledge. First, this job requires a person to be an effective communicator. Since her specialty is text, she must know how to effectively communicate in the written form. A marketing writer is a person with outstanding writing skills. One of the most important reasons why this is necessary is because her writing is generally produced for potential clients. In many cases, these are people who are not acquainted with a business or what it has to offer, so the marketing materials they encounter represent their first impression.

Despite what may be taught in schools, writing is not static. Language evolves and it is affected by factors such as location and life experience. A marketing writer not only needs to write well, she also needs to write effectively. This requires her to understand the language that will get her purpose across in the tone that best suits her clients.

To effectively communicate, a marketing writer must understand what she is writing about. This is one type of writing where lack of knowledge can easily be identified. That lack of knowledge can be detrimental to a company’s efforts. Many marketing writers work full time or long term with a single company. This is not always necessary but it is indicative of the type of commitment often necessary for a person in this profession.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Editors' Picks

Discussion Comments
Share
https://www.wisegeek.net/what-does-a-marketing-writer-do.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.