We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Finance

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What are Timeshare Promotions?

Malcolm Tatum
By
Updated: May 17, 2024
Views: 4,052
Share

Timeshare promotions are marketing strategies aimed at allowing interested parties to spend time at a timeshare resort, in hopes that the experience will motivate guests to buy into the resort. While guests are provided with time to enjoy the amenities of the resort, they also spend a portion of the vacation learning more about the resort and what opportunities are available for buying a timeshare. The idea is to generate enough interest on the part of the guest that he or she chooses to purchase a timeshare before the end of the vacation.

One common approach to timeshare promotions is to offer what is known as a timeshare vacation. This is essentially a timeshare rental that is offered at greatly reduced rates, although some marketers will arrange for a short vacation of a few days at no charge for qualified guests. During that time, the guests are often encouraged to participate in sessions where they can learn more about timeshares in general, and how to go about buying a timeshare in particular. The sales strategies eventually focus in on timeshares for sale within the resort, stressing the fact that those prices are only available for a short period of time.

As part of the timeshare promotions process, it is not unusual for the promoters to provide some type of incentive for current timeshare owners to refer friends and relatives as possible buyers. Assuming that the referral meets the qualifications for potential ownership, such as gross annual income, there is a good chance that an invitation to vacation at the resort will be issued. The amount of the discount applied to the standard or published timeshare rental rates will vary, depending on the policies and procedures of the resort. During off peak seasons, the possibility of receiving an invitation to spend time at the resort at no cost is usually much greater.

Many timeshare promotions are perfectly transparent to guests. They understand up front what is required in terms of entertaining sales promotions during their visit, and may even have some idea up front of what it would cost to buy into the timeshare. The best of these timeshare promotions will often allow interested parties a period of ten days to a month after the vacation is over to buy into the timeshare resort at the prices extended during the tours. Other timeshare promotions tend to use more aggressive strategies, and may attempt to coerce the visitor into making a commitment before the vacation is over, often by offering purchase prices that are only good for the current day or for the next twenty-four hours.

Timeshare promotions are excellent for allowing potential buyers to investigate a given timeshare resort, both in terms of inspecting the accommodations offered and talking with people who already own accommodations at the resort. Best of all, the right timeshare can become a source of income, as owners may rent or lease their timeshare for a portion of the calendar year. Typically, the operators of the timeshare resort offer support in the timeshare rental process, including the collection of rental fees, using a schedule of charges that allows both the resort and the owners to receive some return from the rental.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Malcolm Tatum
By Malcolm Tatum
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing to become a full-time freelance writer. He has contributed articles to a variety of print and online publications, including WiseGeek, and his work has also been featured in poetry collections, devotional anthologies, and newspapers. When not writing, Malcolm enjoys collecting vinyl records, following minor league baseball, and cycling.

Editors' Picks

Discussion Comments
Malcolm Tatum
Malcolm Tatum
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing...
Learn more
Share
https://www.wisegeek.net/what-are-timeshare-promotions.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.