We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Business

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What Are the Different Types of Marketing Supplies?

Malcolm Tatum
By
Updated: May 17, 2024
Views: 3,904
Share

Marketing supplies are one of the more commonly employed marketing tools that are used to provide some sort of tangible reminder of the existence of a company and the products it has to offer. Sometimes referred to as promotional supplies, these types of items are often provided to interested persons at no cost, and serve as an easy way to remind consumers where they can place orders for certain types of products. As one of the more common marketing approaches and strategies, different types of marketing supplies are distributed as part of direct mail campaigns, giveaways at conferences and conventions, and also as a parting token when a salesperson leaves the office of a customer.

Typically, one of the more common examples of marketing supplies are the practical promotional items that consumers can actually utilize in some manner. This includes items such as notepads emblazoned with the name of the vendor on each leaf, pencils and pens that carry the name and contact information of the vendor, or even small desk calculators that have the vendor’s name and contact information on the face of the device. The idea behind these types of marketing supplies is to keep the name of the vendor in front of the consumer by providing useful items that are likely to remain in full view of the user for most of the working day.

An alternative type of marketing supplies includes items that are more for entertainment purposes. These items are usually intended to be tools in helping to build rapport with potential and existing clients by adding a bit of fun to the day. Supplies of this type may include sponge items in the shapes of planes or other figures that can be squeezed and played with. Novelty items such as candies and chewing gum that carry the name and contact information of the vendor are also popular choices. Ball markers with the company logo on top are another example of a novelty item that can leave the office and go along to the golf course with customers, serving the dual purpose of reminding the user of who supplied the markers and also possibly prompting a conversation about the vendor should another player notice the logo.

Today, the range of market supplies is greater than at any time in the past. All sorts of items that carry company logos and contact information are provided to consumers. At times, the supplies are relatively inexpensive but useful items that are practical for use in the office. The market supplies can also sometimes be more elaborate, such as bifold and trifold portfolios, laptop bags or even tablet cases that have the company logo on the front. With all these types of promotional supplies, the goal is to get the name of the company in front of those who have the authority to approve or place orders, and ultimately boost sales figures.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Malcolm Tatum
By Malcolm Tatum
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing to become a full-time freelance writer. He has contributed articles to a variety of print and online publications, including WiseGeek, and his work has also been featured in poetry collections, devotional anthologies, and newspapers. When not writing, Malcolm enjoys collecting vinyl records, following minor league baseball, and cycling.

Editors' Picks

Discussion Comments
Malcolm Tatum
Malcolm Tatum
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing...
Learn more
Share
https://www.wisegeek.net/what-are-the-different-types-of-marketing-supplies.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.