Digital media includes audio, visual, and text media that is transmitted, and usually created, digitally. Since digital media is commonly used in business, entertainment, and communication, the types of digital media services are many. The scope of these services includes all tasks related to digital media, from conception to production. Types of digital media services include services to assist with content design, production, and distribution.
The entertainment industry employs many digital media services. A movie in production may require sound and video engineers to record digital content for use in the movie. Off set, an artist may employ digital technology to make corrections or add animation to existing footage, and an audio engineer will connect the recorded audio to the video using a computer. In addition to movies, digital media plays a large part in the making of making music albums, television shows, and music videos. Online, a digital content site provides users online access to streaming digital media.
Digital media services can also help in converting analog media, which is non-digital media like that seen on video tapes, records, or audio cassettes, into digital media, often by recording the audio through a digital recording program on a computer. Services of this kind include scanning and restoring old pictures or works of art, recording a record album to a computer audio file, or moving a school lecture recording from tape to digital audio. Libraries that scan and archive movies, books, and magazines are also performing digital media services.
In business, digital media services are frequently used to communicate with customers and employees. Common digital media services used in business include computer document design and web design. A business may also record and upload a video produced using digital media services for use on the web or on television, or it may produce a digitally recorded message for a radio advertisement spot or automated dialing machine.
Once digital media content has been produced, it needs to be distributed so the public can see it. A number of organizations offer musicians the opportunity to distribute their music through digital media stores. Websites offer means of storing, categorizing, and accessing digital images. Digital text content sites also offer no-cost opportunities for writers to distribute written web content with the chance of earning advertising revenue from the content they post.
