We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Finance

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What are the Best Tips for Non-Profit Fundraising?

By Sheri Cyprus
Updated: May 17, 2024
Views: 5,738
Share

Non-profit fundraising is important as it's often the only way for charities and helping organizations to stay in business. The best tips for non-profit fundraising include making sure to reach the right audience and give people compelling reasons why they should help support the organization. Being passionate and strategic is important when fundraising; a low-key, understated approach isn't likely to get the most donations possible.

When planning fundraising strategies, the events and mailings should get people involved. One of the best tips for non-profit fundraising is to use exact figures. For example, over 220 million people in the world are estimated to have diabetes. Advertisements to compel people to donate to diabetes research could read something like "You can help 3 million people by making a donation right now."

People respond better to facts and clear language than vague requests such as "We need your donation." The word "your" is effective in fundraising as it communicates directly to the reader or viewer. Yet, adding "now" creates a necessary sense of urgency that calls prospective donors to action.

Holding events such as charity auctions, casino nights or sports events can help fundraising efforts. One of the best tips for non-profit fundraising is to strategically choose a date for the event. It should not be held during something likely to compete with the target audience's attention. If another non-profit organization typically holds a fundraiser during a certain week, it's best to consider other weeks or months. Giving people a lot of advance notice by reminding them to "save the date" is a good strategy for getting maximum potential donor turnout at the fundraiser.

Selecting volunteers with a personal connection to the cause, such as people who have or had the disease the non-profit raises funds for, is a good idea. Passionate volunteers who help in non-profit fundraising efforts can help inspire people who may not otherwise donate. One of the most important fundraising tips is to have regular meetings for volunteers so they are encouraged to relate their personal stories and experiences that relate to the non-profit, but also never pressure people to donate.

Non-profits should be sure they have a lawyer to oversee their fundraising plans before enacting them. In order to receive tax exemptions and stay in business as a non-profit, helping organization, the law must always be followed. Pro bono lawyers, or attorneys who volunteer their time, will often provide their services for non-profit fundraising organizations.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Editors' Picks

Discussion Comments
Share
https://www.wisegeek.net/what-are-the-best-tips-for-non-profit-fundraising.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.