Though it is sometimes a good idea to create a more dramatic look with makeup, such as for a special event or evening out, in general it is best to create natural looking makeup. This type of makeup application can make one look younger, fresher, and more awake. The idea behind natural looking makeup is to make it look as if one is not wearing any makeup at all, but simply enhancing natural beauty.
The first tip for natural looking makeup is to select makeup that goes well with your skin tones. People with warm skin tones, which have a pinkish undertone, tend to look better in warmer colors. Conversely, people with cool skin tones, which have a bluish undertone, tend to look better in cooler colors. Keep this in mind when selecting makeup colors such as eyeshadow or lipstick.
When selecting concealer and foundation, try to get it in a shade as close to one's natural skin tone as possible, and be sure to blend well around the jawline, ears, and forehead. It is important not to create a defined line of foundation around the face, which will destroy the natural looking makeup appearance. Apply concealer only on the areas where it is necessary, such as on blemishes, areas of redness, or dark circles under the eyes. Foundation should be applied in moderation as well.
For natural looking makeup around the eyes, it is often recommended that one avoid severe black, and instead choose eyeliner and mascara in a dark brown or gray color. This gives a softer, more natural appearance to the eyes. Liquid or pencil eyeliners can both look nice when applied with discretion, but be sure to only apply it to highlight the eyes, not to line the entire eye in a thick, dark line, which looks very unnatural.
Lip color is another important factor when trying to create natural looking makeup. The general rule of thumb is that if the eyes have dramatic makeup, the lips should not, and vice versa. Choose a lip color that brightens the lips and adds a touch of color, but in general, it is best to avoid lip liner unless the lipstick is really feathering into the wrinkles around the mouth. Some people find that a colored lip gloss or lip tint provides a more natural look to the face than a highly saturated color of lipstick. Remember, when creating natural looking makeup, less is usually more.