The best tips for a make-up artist is to develop communication as well as color and detail skills. Being able to listen to what clients want and having the knowledge required to get the desired looks are highly desirable in a cosmetics expert. Make-up artists should always have their own looks be the most flattering to attract more clientele. Giving demonstrations at local events and television news or talk show programs can bring in sales leads in the form of new customers for a make-up artist.
Make-up artists who give free mini makeovers and tips can get publicity for his or her business. It can also be a chance to hand out business cards and promotional fliers. Ideas for makeovers can include how to use cosmetic trends to flatter each individual or how to create looks that suit the weather and season. It's always important for make-up artists to think like their client base, so good ideas to offer may be based on getting value in a cosmetics purchase. If a make-up artist is especially passionate about a certain cosmetic brand, a great tip for him or her is to try to partner with that company.
Cosmetics companies who choose make-up artists to represent and demonstrate their products usually have him or her help guide in brand creation to offer fresh new ideas in color palettes. A great tip for a make-up artist is to study color theory to become an expert in that area. Being able to accurately assess individual skin tones such as cool, warm or neutral is key to choosing the most flattering colors to bring out each client's beauty. This knowledge can be essential for finding work in the film, television and fashion industries.
Some make-up artists like to specialize in one or two areas, such as weddings and film. In this case, a good tip for this type of make-up artist is to consider having a mobile service. This way, he or she could have an equipped van to be able to work for clients on location at wedding venues and movie sites. Other types of make-up artists, such as those who prefer to work in a salon, may not want a mobile business but rather have a trendy establishment in mind. In order to be accepted into an established salon, the cosmetics artist will need to show the owners that he or she can offer clients flattering looks that suit the house style.