We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Education

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

How do I Write a Sales Cover Letter?

Dan Cavallari
By
Updated: May 17, 2024
Views: 3,186
Share

A well-written sales cover letter will help you stand out above other job candidates and give you plenty to talk about during a job interview. Your sales cover letter will be your first official sale for the employer, as you will need to sell yourself effectively to get the job. Keep your cover letter concise and to the point; avoid writing too much in your letter, and keep it to about two or three brief paragraphs. Make sure you proofread your letter very carefully before sending it, and be sure to print it on quality paper with quality ink, if you are sending a hard copy.

Start your sales cover letter with a greeting, and if possible, use a specific person's name rather than "To Whom It May Concern." This shows the employer that you have taken the extra step to make the communication personal. In the first paragraph, be sure to mention why you are interested in the position and what you have to offer the company. If you know anyone within the company who has referred you to the position, you may want to mention their name in the first paragraph, assuming you have obtained that person's permission to cite them.

Your second paragraph of the sales cover letter should focus on the skill or experience you feel is most relevant to the position being advertised. The best way to determine which of your sales skills or experiences are most relevant is to read the job description carefully and decide what the employers are looking for in a strong job candidate. Do not be afraid to cite these descriptions directly, and give brief examples of how your skills and experiences will help the company meet its goals. You may want to cite your sales figures and successes from past jobs, but remember, too much information in a sales cover letter is not always advantageous.

Your resumé will be a detailed document, so your cover letter can be a little more general. The items you mention in your sales cover letter can be brief descriptions because, in theory, you will be able to expound on those skills and experiences during the interview. Be brief and be firm; use language that asserts your confidence. Instead of using phrases such as "I think" or "I believe," use firmer statements such as "I will make a great addition to your team because..." Employers are looking for confident candidates who have the best interest of the company in mind.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Dan Cavallari
By Dan Cavallari
Dan Cavallari, a talented writer, editor, and project manager, crafts high-quality, engaging, and informative content for various outlets and brands. With a degree in English and certifications in project management, he brings his passion for storytelling and project management expertise to his work, launching and growing successful media projects. His ability to understand and communicate complex topics effectively makes him a valuable asset to any content creation team.

Editors' Picks

Discussion Comments
Dan Cavallari
Dan Cavallari
Dan Cavallari, a talented writer, editor, and project manager, crafts high-quality, engaging, and informative content for various outlets and brands. With a degree in English and certifications in project management, he brings his passion for storytelling and project management expertise to his work, launching and growing successful media projects. His ability to understand and communicate complex topics effectively makes him a valuable asset to any content creation team.
Share
https://www.wisegeek.net/how-do-i-write-a-sales-cover-letter.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.