We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Business

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

How do I Improve Survey Response Rate?

By Tess C. Taylor
Updated: May 17, 2024
Views: 5,515
Share

Many businesses today use some form of survey marketing in an attempt to learn more about consumers' wants and needs. Surveys can be written on any topic and distributed to others in different format, from printed flyers and postcards to Internet surveys delivered by email marketing or posted on a website. Surveys can be a helpful tool when sales start to decrease or when preparing to launch a new service or product.

In order to improve the survey response rate, consider keeping the length of the actual survey down to a reasonable number of questions. This will help consumers to pay attention and answer all of the questions, which will improve both participation and results of the survey. Generally speaking, any more than ten minutes worth of questions will decrease the likelihood that customers will take the time to do your survey.

When putting together the survey, in order to get a favorable survey response rate, keep in mind the flow of the questions themselves. Each question should make sense in the overall context of the survey. Questions that are jumbled or jump around on topics will only lead to frustration for participants. Use each question to stimulate the thought process and lead into the next question or set of questions for the best results.

Consider the best format for your target audience when putting together a survey. For example, if you are targeting a group of businesses that exist in your local region, a postcard or hand-delivered survey may produce the best results. If you are working with a wider audience or consumers that do a bulk of their communications online, then an online survey tool or email marketing format may get better results.

One effective way to improve survey response rate is to set a deadline date for the completion of the survey. A good way to get participants to turn in the survey data is to then offer some form of incentive for participating. This can be as simple as a free giveaway such as a report or a discount to offering a prize to the first respondents.

In order to get a favorable survey response rate, you may benefit from hiring an outside survey provider to conduct the survey in a secure and objective manner. Consumers may or may not want to share personal information, so having an outside company monitor this in a confidential manner may produce better results than trying to handle the data gathering alone. In addition, it frees up your time to focus on other aspects of the survey process, such as following up with respondents to offer incentives or get more direct feedback on desired services or products.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Editors' Picks

Discussion Comments
Share
https://www.wisegeek.net/how-do-i-improve-survey-response-rate.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.