There are many ways a person can get keyword help when planning his Web site. For example, there are online tools he can use to pick keywords that will attract his target market and help him to earn money through his site. Often, webmasters use online tools or keyword software to learn the search terms Internet users are typing into the search engines most frequently. An individual may also use online tools to determine which keywords his competition is using and then use the same keywords for his site.
One way to get keyword help involves typing a word or phrase into an online keyword tool. Such tools then generate a list of related keywords. Some of these tools tell the webmaster the average number of searches Internet users performed for those keywords over a period of time. Others also provide additional information, such as the average or maximum amount of money advertisers are willing to pay for each click in a pay-per-click campaign that uses those keywords.
Other online keyword help tools assist the user in learning from his online competition. If a webmaster wants to figure out which keywords his competition is ranking well for, he may use a keyword spy tool to analyze his competition’s site and determine the exact keywords or keyword phrases his competition is using. Some of these programs also list the average number of searches Internet users have made for those keywords over a period of time. For example, this sort of tool may give the average number of keyword searches over a month’s time.
Some keyword help tools and software are used to find not just a main keyword for a site, but also a list of related keywords a person can use to make his pages more relevant. For example, if a person uses fish as a keyword, he may also do well to use keywords about specific types of fish or fishing equipment. Adding related keywords into an article can help it to rank higher in the search engines and may even make it more useful to site visitors.
No matter what type of keyword help a person decides to use, it’s important to realize that simply stuffing keywords into online content is unlikely to help him succeed on the Internet. Search engines tend to frown on such actions and instead give higher listings to sites with useful content rather than pages and pages of repeated keywords. Likewise, Internet users are unlikely to spend much time on sites that have content stuffed with keywords instead of helpful information.
