We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Education

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

How Do I Get into Television Advertising?

Laura M. Sands
By
Updated: May 17, 2024
Views: 3,749
References
Share

You may get into television advertising by first obtaining formal training at a college or university. Most people who take this route major in public relations or marketing. In addition to obtaining a degree in a media-related field, you may also access the industry by interning with one or more established professionals. Some people also learn to work in television advertising through on-the-job training while working in a company’s media department in a supportive staff position.

While creating marketing campaigns is a large part of television advertising, it is not the only position available within the TV advertising industry. You may also choose to work in TV advertising sales. A college degree is often preferred for such a position, but is not always necessary. Most important is the ability to sell advertising space to create revenue for television networks, specific television shows, and the ability to understand consumer viewing and purchasing habits to increase sales.

Corporate advertising represents the most dominant presence within television advertising. You may also get into television advertising, however, by starting with your community television station, which will likely deal with advertising community events, special charities and non-profit organizations. As with business advertising, a formal education may be necessary to obtain a position with a community television station. Most stations do, however, also offer volunteer and internship opportunities that you can access without a great deal of outside training.

If you have sufficient training and experience, and your primary interest is breaking into product marketing, diligently search your local newspaper for television advertising positions in your area. Also, use national job websites to apply for positions in other areas. At the same time, research various agencies that specialize in TV promotions and contact several of them to inquire about possible job opportunities.

In addition to training and experience, some of the natural attributes that may help you get into television advertising include a natural curiosity about people and, in particular, other cultures. It also helps to have an interest in fashion trends, current events, new media and a knack for attracting the attention of others. Creative, outside-the-box thinking is widely valued among television advertising professionals, as is the ability to communicate new ideas clearly. A persuasive personality and being able to work well with others is equally important to establishing yourself as a professional within the advertising industry as a whole.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Link to Sources
Laura M. Sands
By Laura M. Sands
Laura Sands, the founder of a publishing company, brings her passion for writing and her expertise in digital publishing to her work. With a background in social sciences and extensive online work experience, she crafts compelling copy and content across various platforms. Her ability to understand and connect with target audiences makes her a skilled contributor to any content creation team.

Editors' Picks

Discussion Comments
Laura M. Sands
Laura M. Sands
Laura Sands, the founder of a publishing company, brings her passion for writing and her expertise in digital publishing...
Learn more
Share
https://www.wisegeek.net/how-do-i-get-into-television-advertising.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.