The best program for a Master of Business Administration (MBA) in Media Management will prepare you for a leadership position in your choice of media, whether it is in the communication arts, fine arts, law, public relations, marketing, journalism or multimedia. These programs tend to be geared toward professionals already working in the media who already have a bachelor’s degree or those with a strong background in management. To get an MBA in Media Management, you will need to go to graduate school at a college or university that offers this type of degree.
You should choose a program that also offers you coursework in a broad range of the various issues of media management. There are many social, legal, financial and ethical considerations to this career area. An understanding of current trends in media management also is critical.
Many students in this field already are working, so you likely can earn an MBA in Media Management with a class schedule that will not conflict with your regular work day. Colleges that offer an MBA in Media Management often will offer these classes during the evening, on Saturdays or online. Always be sure to choose a program that fits easily into your schedule so you are able to complete all of your coursework with ease and are able to graduate on schedule.
If you plan to start or run your own media company, you also should choose an MBA program that allows you to design a business plan. This will allow you to articulate the scope of your business plan and how you will implement it. Projects of this nature usually are done through the end of the degree program.
In addition to media-specific classes, the best MBA in Media Management program will provide you with a good base of business classes. A strong understanding of economics, for example, will be vital to establishing or managing a media business. Other important areas of study are contract negotiations, media culture and society, how to promote a media venture and international business.
As with any degree program, those that offer internships or job placement opportunities often are the best ones to consider. Opportunities to work on a media-related business venture while you are in college will strengthen your skills whether you plan to run or own business or work in management at an existing company. In some cases, an internship is required to complete your MBA in Media Management.
To succeed in an MBA in Media Management degree program, you will need to demonstrate strong leadership and communication skills. This includes an ability to be persuasive and to get your ideas across effectively. Programs that allow you to make presentations can help you develop these skills.
