There are a number of ways to achieve a fair complexion, the healthiest of which involve using skin care products that protect the skin from sun damage and using cosmetics that help to give the skin a brighter, slightly lighter complexion. There are a number of reasons why people prefer a fair complexion, most of which are purely aesthetic. In some cases, people strive to get an even complexion, which means dealing with scarring that causes dark discoloration on skin that is otherwise fair. There are a number of treatments such as skin bleaching, skin lightening, and skin whitening that can be used to lighten the color of the skin. These procedures, however, are not always healthy and can pose other health and skin problems for people who undergo them.
One of the best ways to get or maintain a fair complexion is to avoid the sun. This does not mean never venturing out into the light of day, but one should protect the skin by wearing long sleeves and long pants. During hot seasons, this can be done by donning light fabrics such as cotton and linen. Also, avoid spending time in direct sunlight, especially in the middle of the day when the sun is the strongest.
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A fair complexion can also be achieved by using topical products that include a sun protection factor (SPF). Many people who strive to achieve or protect a fair complexion use face and body creams with high SPFs. When spending time in direct sunlight, these products should be reapplied on a regular basis, especially if they are diluted when the wearer sweats or swims.
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A number of natural ingredients are used in skin care products to help people achieve a fair complexion. These are generally considered to be safer for the skin, even if they do deliver less dramatic results than processes such as skin bleaching. Lotions and moisturizers made with vitamin C are believed to help achieve a fair complexion. The same is true of skin care products formulated with marshmallow extract.
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Finally, a fair complexion can be achieved by using cosmetics. There are a number of cosmetics on the market that work to even out and brighten one's skin tone. These often include flecks of reflective material such as mica, which helps to make the skin look lighter and brighter.