The tourmaline hair dryer is a type of dryer that has become increasingly popular because the mineral emits more rapid-drying ions. Not all tourmaline hair dryers are equal, though, and the consumer needs to take a few things into consideration before purchasing one. Some of those factors are drying time, effect on hair, ease of use, noise levels, and weight.
Because the tourmaline hair dryer is marketed as being a fast dryer, it is important that the model purchased by the consumer meets the standard of speed. Most tourmaline dryers are more effective than standard or ionic hair dryers and can dry hair up to 40% more quickly.
Another criterion to consider is its effect on hair. The tourmaline hair dryer is noted for its ion diffusion, which helps to close the shaft of the hair cuticle, making the hair smoother. Tourmaline hair dryers also utilize infrared heat which helps dry hair without damaging it. The heat of a this type of dryer penetrates the hair more effectively, so it will still feel hot, but it’s less damaging than regular hot air dryers which simply heat the surface of the hair. Most tourmaline hair dryers will probably be the same in this regard, so looking at other specs might help a consumer make a good purchasing decision.
The ease of using a particular brand of tourmaline hair dryer has a big effect on consumer satisfaction. Ease of use involves factors such as the clarity of the manual, positioning of buttons, and array of features. A badly written manual will make it more difficult for the consumer to learn how to use the different features the dryer offers. The position of the buttons, if poorly placed, will make the dryer frustrating for the consumer to use. The placement and design of the on/off switch in particular should be examined. Hair dryers that are constantly being turned off by accident are not very functional. Finally, the consumer should examine the features the dryer has. Features to look for include multiple heat settings, retractable cords, and diffuser attachments.
For many shoppers, the main concerns are the noise level and weight of the tourmaline hair dryer. High-end models tend to be quieter and lighter, but the price can be prohibitive. These dryers are often labeled professional and cost up to ten times as much as one that can be bought in a drugstore. The average consumer will likely be satisfied with a lower-end model, but she should look through consumer reports and customer reviews to find the particular model that’s right for her.
