The best social media work is focused on a specific outcome, uses common tools and includes a significant amount of creative freedom. The term "social media" is used to describe the distribution of user-generated content through Internet-based applications. This type of media emerged in the early 21st century as the necessary technology was developed. The primary benefit of social media is the ability for users to become actively involved in the discussion, creating an interactive experience for both the broadcast media and the consumers.
There are no specific education or training programs that are required to qualify for social media work. Excellent written communication skills, familiarity with technology and a naturally outgoing personality are essential in this type of work. People who have training in marketing, advertising or business administration might find that they have a distinct advantage when looking for social media work at the management or strategic planning level. Social media work is ideal for people who enjoy building a social network, sharing information and meeting a lot of different people.
Social media work that is very targeted, well-planned and strategically executed is likely to experience a greater penetration rate and success. In order to develop this type of plan, a team of professionals are required. The entire process, from concept design to focus group testing to implementation, requires project management and coordination skills.
There are three common tools used in social media work: electronic media sharing tools, print media and grassroots activities. Electronic media includes Facebook® Twitter®, Internet blogs, other Websites and e-mails. These tools are used to share information with a wide community of people who have similar interests. Print media includes flyers, invitations to social events or posters that encourage people to share information.
Grassroots activities include parties or gatherings that combine social activities with a specific purpose. Tupperware® had a huge advantage over its competition for storage containers through the use of social networking to sell its products. Organizing this type of social media event can be both lucrative and interesting.
Look for a position that provides opportunities to be creative and become involved in the design aspect of social media. Avoid organizations that do not have specific targets or goals, as they will not be successful in generating sufficient clients and revenue to be sustained in the long run. Talk to people who have worked with the company to learn more about their organization structure, mission and long-term strategy.
