We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Business

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

How Do I Choose the Best New Advertising Campaign?

By C. Mitchell
Updated: May 17, 2024
Views: 3,226
Share

Choosing the right new advertising campaign is usually a matter of finding a campaign that promotes your product in the way that best lines up with your sales goals going forward. The choice in many ways depends on knowing what you are trying to achieve. Advertising techniques that are effective for one goal, like product re-branding, may not be as effective in another, such as reaching a new market sector. It is usually also a good idea to solicit pitches from a number of different advertising agencies. A diversity of views and suggestions can often help you identify the campaign that feels right to you.

Most companies and product manufacturers revamp their advertising techniques and tactics every couple of years, if not more frequently. In today’s fast-paced marketplace, new products are constantly being introduced, and consumers seem to have less and less time to make decisions and research products before purchasing them. If done properly, a new advertising campaign can keep a constant grip on consumers’ attention, and can renew interest in even the oldest products.

Before you can choose the best new advertising campaign, you need to be able to explain why you want a new campaign. You may be looking to reach a new sector of the public, such as children or retirees. Maybe you want to introduce a new product variety, or a new service option. Your goal might be to simply redesign your branding to be more competitive. Each of these strategies requires a different sort of advertising plan.

One of the keys to effective marketing is change. There is a line between changing things up for freshness and complete reinvention, however. When choosing a new advertising campaign, look for something that has a fresh feel but is still familiar enough that customers will continue to recognize and trust your name.

An integrated marketing approach is also desirable. Integrated marketing focuses on weaving an ad campaign into various sectors of consumer life. This may mean a combination of television commercials, billboards, and corporate sponsorships of events. In today’s day and age, an effective advertising campaign very often also incorporates new media, including Internet sites and promotional pages on popular social networks.

Before settling on any new advertising plan, it is usually a good idea to have at least a couple of proposals to compare. Looking at the different ideas and suggestions may give you a better sense of the possibilities available to you. It can also help you identify marketing techniques that you do not like. There is rarely a single best choice for a new advertising campaign. In most instances, the campaign that feels the best in light of your goals is usually the one to go with.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Editors' Picks

Discussion Comments
Share
https://www.wisegeek.net/how-do-i-choose-the-best-new-advertising-campaign.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.