To choose the best marketing training course for you, think about what you want or need to get out of the class. For instance, if you need to learn about direct marketing specifically, but have no other background in the subject, you may want to take a more general course before studying one particular topic. Another thing to consider when deciding on which marketing courses to take is whether a traditional or online format would best suit your schedule. Also, compare the learning outcomes, marking structure, exams and projects when deciding on a marketing training course.
If your employer is paying for your course, you especially want to be sure that the learning outcomes are consistent with what you're expected to bring back to the job. Discussing the learning goals of different courses with your supervisor or manager before choosing the best one is a good idea. This way, the company's resources aren't likely to be wasted and you'll have a better idea of what you need to learn to apply to your job. Carefully consider the instructor's grading system in relation to the types of exams and projects you'll need to complete before choosing a marketing training course.
Make sure you understand exactly what you'll be undertaking, whether the course will be paid for by your employer or yourself. For example, make sure you'll have enough time to complete all projects and exams or you may not pass the course, which would be a waste of both time and money. Especially if you've decided that an online marketing training course would work best for your schedule, make sure any exams you'll have to take in person will fit in with your time commitments and transportation logistics. In online classes of any type, group projects can be difficult to organize and complete when colleagues are expected to each contribute information and work via online tools without in-person meetings.
Checking with the school about any past complaints or concerns students have had with any courses you're considering taking can be a good step in your decision making. If you'll be taking a general marketing course, it may be wise to investigate higher level courses from the same school to which that class is a prerequisite. Once you have the qualifications to take other marketing classes that will help you in your career goals, having a plan of which courses to take can make better use of your school time.