If you are choosing a marketing seminar, consider the company that sponsors the seminar, the topic of the seminar, as well as when and where it is to be held. You should also find out whether the seminar may count for continuing education credit if you are in an industry that requires the completion of continuing education and training. Finally, you may also wish to consider the format of the seminar because some training courses may be available in both a classroom and a distance learning format.
In many industries, ongoing sales and leadership training is an important part of employee development. Seminars and classes can provide employees with new ideas and skills that can improve their performance and can also help management develop new attitudes and perspectives that can help grow a business. If considering a marketing seminar, you may wish to investigate the school or business offering the training, as some may have a better reputation than others. The instructor or instructors may also make a big difference in the efficacy of the marketing seminar, so you may wish to investigate the background of the individual or individuals teaching the course.
In some cases, a general marketing seminar may meet your needs just fine, but you may also find it useful to take a course offered by a business or instructors who have specific knowledge of your industry. If you are faced with specific challenges, you may also want to choose a marketing seminar that is targeted toward your particular problems or issues. Word of mouth can be an excellent guide for choosing an appropriate class, so it is a good idea to ask colleagues and friends if they can recommend training courses that they themselves have completed. For convenience sake, you may wish to schedule training courses during industry conventions and meetings, at which these courses may be offered at no additional charge to attendees.
If you are in a trade or profession that requires you or your employees to complete ongoing continuing education in order to retain a certification or licensure, you may wish to find out whether a marketing seminar can help you or your employees meet this requirement. Typically speaking, a catalog or brochure for the marketing seminar will include information about continuing education options. You may have to pay an extra fee or complete a test or exam in order to receive continuing education credit after taking the marketing seminar.
