In order to choose the best fashion PR internships, you will need to be aggressive in networking and selling yourself to internship coordinators. Both public relations and the fashion industry are extremely competitive fields, so you will likely be on your own when it comes to securing fashion PR internships that will assist you in learning your field and providing you with credible work experience. It is wise to begin your search early, attend networking opportunities, and work with a school adviser or career coach in developing a strong resume. As competitive as these internships are, you should also not lose sight of your own career goals in choosing an internship that is right for you.
If you are interested in entering a public relations career within the fashion industry, start the work of networking as soon as possible. Through networking, you will be able to encounter people who can advise you about internship opportunities. Start networking by joining a student public relations club at your school as well as any fashion-oriented clubs. Also talk to your fellow students about their own past internships to find out if they were worthwhile.
You can also search online for internships. Pay close attention to their descriptions, as you will need this information to determine whether an internship will work for you. For example, if you have financial support from your parents or through scholarships, you may be able to participate in unpaid internships. On the other hand, if you need an income, you may be restricted to those internships that can offer you a stipend.
Keep your career goals in mind. If you want to work for a fashion house or a retailer, you may wish to seek out internships offered by designers and retail stores rather than those offered by magazines or manufacturers. If you haven't yet decided on a career focus, participating in a variety of fashion PR internships while you are in school can help you decide on a career direction.
When possible, narrow down your selection of fashion PR internships by attempting to meet with employees at the organization for whom you would be working. These opportunities may come up at networking events and conventions, so budget both your time and money so that you can attend these events. Ask if the business has an established internship program and inquire as to the opportunities available to interns while working within the company. After reviewing individual programs, you may be better able to select fashion PR internships based on the depth and breath of on-the-job experience they offer.