When people discuss custom lip balms, they are usually speaking about lip balms that are created as promotional tools for businesses. Custom lip balms can very similar to the average lip balm found in stores. The only real difference is the type of branding on the packaging, because custom lip balms serve to promote a company, organization or event. Used as promotional tools, custom lip balms can catapult a business or organization into public awareness and increase profits. To choose the best custom lip balm, consider what you are trying to market, the ingredients you want it to contain and the type and appearance of the container in which it will come.
Creating a custom lip balm can be influenced by a number of different factors. Companies, businesses or organizations need to take stock of their goals and marketing ideas before deciding on a type of custom lip balm to create and distribute. All parties interested in developing a custom lip balm should be sure to choose packaging that displays their brands prominently so that recipients of the lip balm know from where it originated. Businesses and organizations should treat a custom lip balm as another marketing and advertising tool at their disposal.
The ingredients for a custom lip balm commonly contain petroleum jelly, preservatives and artificial flavors. These ingredients have come under scrutiny for being potentially toxic, however. Natural ingredients can be chosen if your organization follows green philosophies or wants to appeal to health-conscious consumers. Shea butter, beeswax, Vitamin E and coconut and sunflower oils are just a few of the natural ingredients that can be selected over synthetic ingredients for the production process. Your organization won't have to forgo scent or taste, either, because natural lip balms can be flavored with oils such as peppermint.
Containers for lip balms should be chosen carefully. Lip balms typically come in retractable dispensers, pots or tins. Retractable dispensers can appeal to both sexes, but pots or tins might be a favorable dispenser for those marketing to women. If you are involved in the packaging decisions, keep in mind that retractable dispensers usually are more sanitary than pots or tins because they don't require the user to stick their fingers into them for application purposes.
Branding is another thing that you will have to consider. Custom labels with clear printing, preferably digital, should be used to advertise your organization or event's name and its mission or message. Businesses and organizations should, of course, select labels with colors that closely mirror company colors. Logos and slogans can be printed on the labels, as well. Buying in bulk can provide substantial discounts and offset the cost of custom lip balm production.
