The Internet has an abundance of copywriters, with many claiming to be the best in their profession. With this many available copywriters, a businessperson may become confused about how to choose the appropriate candidate. Although choosing the best copywriter online can be an exhausting experience, it is worth it once the choice is made.
When choosing the best copywriter online, the first step is to identify what type of copywriter is needed. Copywriting can be a specialized field, ranging from business-to-business, business-to-consumer, advertising, catalog, website content, and direct response. Knowing the type of content is required will help to eliminate time spent on candidates who are not qualified for the position.
In order to choose the best copywriter online, it may be necessary to place an advertisement online. Great precaution must be taken with this step because the Internet can be a haven for scams. Still, one of the best ways to attract potential candidates is through online advertising.
Research the different online advertising mediums, examine your advertising budget, and choose an advertising venue accordingly. Your advertisement should clearly define what you seek in a copywriter. Include the copywriter’s compensation to minimize the amount of unqualified or overqualified candidates you receive.
Choosing the best copywriter online can be tricky because requesting writing samples and a resume is often not enough to make a sound decision. Still, requesting this information is a good way of narrowing down your choices. Once you have read the samples and resumes, you should have an idea of which candidates deserve more of your attention.
Since anyone can submit a writing sample from anywhere, and since some applicants may embellish their resumes, it's a good idea to require a writing test. Extend this writing test only to the candidates who have impressed you with their samples and resume. The writing test should be focused on the type of writing your business requires.
If a candidate refuses to take the writing test, eliminate him or her from your list of prospects. Some of the best copywriters online will willingly take the test, while others may have personal reasons for not wanting to. Although a writing test is not a sure-fire way of choosing the best copywriter online, it helps you to judge the candidate’s competence for the job.
Along with the prospect’s writing abilities, examine the character traits he or she exhibits as well. When selecting the most appropriate copywriter online ensure that the individual is capable of providing you with the level of professionalism and integrity you require. Although this can be difficult to determine online, you may want to look for prompt and considerate replies to emails, deadlines that are met on time, and instructions that are followed accurately.
