To become an online producer, you will need to develop a strong understanding of web and online content development. This may include academic or professional training in various types of software, writing for the web, and online marketing strategies. In addition, employers will typically expect you to have experience in developing web content and a solid grasp of social media. While you may be required to hold a university degree, you may find that a combination of experience, along with some professional training, can help you become an online producer. Most employers will expect you to have some experience working in the area of web development and may also wish you to have management experience, as you may be required to oversee a team of content-producing employees or freelancers.
An online producer is typically expected to take responsibility for the experience of website users. This usually means securing various types of content for a site, including text and photographs. Online producer duties will vary by employer. In some cases, an online producer may be responsible for actually writing web content and taking photographs, while in other cases, the website producer will be expected to secure these items from other employees or freelancers. In smaller companies, the web producer may also be expected to take on a significant role in the technical administration of the website. Typically, the online producer is also responsible for analyzing web traffic data to develop and target content that will attract and retain visitors.
Before you become an online producer, it is typically a good idea to earn a university degree in a related field, such as communications, journalism, or web development. Even if you do not aspire to become an online producer who is heavily involved with the technical aspect of setting up and running a website, you should still have some basic knowledge of web software. While you are in school, you may wish to study online marketing or take courses in how to write for websites. Try to get an internship working on the web development or content production team while you are in school and then seek web development jobs after you graduate.
If you are not in school or already have a university degree, you may be able to complete the education necessary to become an online producer through vocational schools, adult education programs, or proprietary continuing education courses offered by vendors and other businesses. Many of these courses are available as workshops at industry conventions and trade shows and may also be available as online courses. Even after you become an online producer, it is generally advisable that you keep up your industry knowledge and hone your skills by participating in professional educational activities.