Individuals interested in working with cutting edge media in a management capacity should become an interactive producer. Interactive producers need to have education in a related field, usually at least a bachelor's degree, to gain employment with most agencies. Experience working in media along with management skills is important to become an interactive producer at most organizations, as there is a lot of responsibility that comes with the role. This position combines creativity with business skills to make a job that is interesting for individuals who excel in both of those arenas.
Most interactive producers have at least a bachelor's degree in computer science, communications, or advertising. It is rare for individuals to be hired without meeting this qualification, as the position requires advanced knowledge of media in order to be successful. An individual who continues his or her education past this point to receive a master's or doctoral degree stands a greater chance of being hired or promoted to the role. While in school, it is necessary for students to learn about media software and to create a portfolio that can be used during the hiring process to show work. During school, students should attempt to obtain internships that can provide valuable real-world training in interactive media before initially entering the job market.
At least two years of experience designing websites and applications is generally required to become an interactive producer. It is possible to be hired at an entry-level position in a media department of an advertising or marketing firm in order to gain experience. Technical knowledge is also highly important to become an interactive producer, and certificate programs are offered for individuals who did not attend college for media or computer science. Individuals can focus on one aspect of interactive design, such as mobile applications, or can learn about different parts of the business. After a few years of work, individuals can begin to apply for producer positions.
In order to become an interactive producer, it is necessary to have both creativity and a head for business, as this position involves both. Individuals primarily interested in doing creative work should consider becoming an interactive designer instead of a producer, because a producer requires such management skills as scheduling employees, problem solving, and coordinating information with clients. Individuals need to be good leaders as well as have a holistic view of the company in order to think critically about how to best raise profits and efficiency.
