In order to become a strategic marketing manager, you first have to earn the education and the experience you need in the field of marketing. In addition to earning an education and gaining experience in marketing, to become a strategic marketing manager, you also have to keep up with the latest trends in marketing with continuing education classes, workshops and seminars.
Since a strategic marketing manager is responsible for devising the marketing plan and strategy for the company, one of the first items the company looks for is someone with a marketing degree. Some companies will accept a business degree with a concentration in marketing. Other companies will only hire a strategic marketing manager with an advanced degree such as a master’s. Some companies require that the master’s degree have a concentration in marketing. So, in order to become a strategic marketing manager, you have to a degree that somehow relates to marketing.
Another way to become a strategic marketing manager is to have experience working in various roles of marketing. When you work in different marketing related jobs, you are able to apply all of the marketing concepts you learned while earning your degree in a work setting. You may have to start in an entry level marketing position and work your way up to become a strategic marketing manager.
While many marketing techniques and tactics and the strategy to implement them are as old as the concept of marketing itself, it is also a continuously changing industry. One way to set yourself apart to become a strategic marketing manager and get hired over other candidates is to earn certifications and continuously enroll in seminars, workshops and various continuing education courses.
You can scour job boards and apply for open positions for strategic marketing managers. You can also contact companies you are interested in working for to provide them with your resume and credentials. Some companies will create a job even if they do not have an open position for the right candidate. If you are already working in a company or within the marketing department of the company, you should tell your manager or supervisor that one of your career goals is to become a strategic marketing manager. When your manager or supervisor knows this is one of your career goals, they too can take measures within their control to help you become a strategic marketing manager.