A social media manager is responsible for developing and executing the strategy for a company's social media campaigns. To become a social media manager, you must have a thorough understanding of the primary social media platforms and the ways that each can be used to promote a business. You may also want to earn a degree in marketing or communications, or take courses in these disciplines through a technical training or professional development company. Many social media managers are freelancers working with multiple clients, and if you choose this path, you will also need to acquire the skills needed to run a small business successfully.
If you wish to become a social media manager, you will need to learn how to use social media as a marketing tool. You can choose from a number of classes on this subject that are offered through technical training centers, online institutions, and formal universities. Some such institutions offer programs that lead to certificates in social media marketing. Degree programs also may offer a specialized track in social media.
Outside of educational courses, you can learn about social media marketing through books on the topic. An Internet search can uncover links to published articles that can help you gain the proficiency needed to become a social media manager. You might also join groups of social media professionals from whom you can gain inside information and tips.
You also will need to be very familiar with the way that the top social media sites work and what the options are for each. For example, some allow you to post surveys or create events. The best way to gain knowledge of these sites may be to create profiles on each for yourself or your own freelancing business. This will allow you to explore the various sites in depth and see what they can do for a business. If you wish to become a social media manager but don't yet have the necessary experience, you might trade services with other small business owners to gain experience and build a portfolio, or you could volunteer to create and manage your company's social media platform.
Your portfolio can be extremely important to gaining either a direct employee position or new clients for your freelance business. A social media manager portfolio can consist of examples of profiles you've created, contests you've run, and fan-response campaigns you've organized. It can also include testimonials from previous employers or clients. A well-presented electronic portfolio often can help you become a social media manager.