In order to become a marketing administrator, you must have education and experience in the field of marketing or business. Marketing administrators handle a variety of tasks on a daily basis that include, but are not limited to, supervising employees, proposing marketing strategies, and implementing plans. The job is sales-driven, so you need to have a thorough understanding of the marketplace in order to successfully increase business, which is developed through research and previous work in the industry. Become a marketing administrator if you have skills in public relations, business development, and customer communications.
A four-year bachelor's degree is generally required to begin work in marketing, and is almost always required to be promoted to become a marketing administrator. The best types of degrees include marketing, business management, and communications, but others will be considered in certain circumstances. A master's degree in business (MBA) or marketing can help you to move up more quickly in your career path, but is not usually a requirement to be hired.
Experience in marketing is the most important aspect necessary to become a marketing administrator, since marketing administrators manage and supervise. You need to understand how to work with employees in the marketing department as well as upper-level management in the organization. Good interpersonal skills and the ability to relate well to others can help you succeed at this task.
Another important part of having experience in the field is the ability to understand the marketplace that you are in, as well as marketing strategies. Since it will be your job to help create and fulfill marketing plans, you need to be comfortable making decisions about the best ways to successfully complete this task. Marketing is an important part of the business world because it drives sales, so the sales have to increase in order for you to be good at the job. Knowing marketing strategies can help you choose the best ones for particular products, services, and customers.
It might be required that you write press releases, which is a function of public relations, or that you coordinate advertising efforts. Customer communication involves making sure that all materials the customer sees function well together, such as brochures and business cards. This involves looking at the marketing department holistically, but continually monitoring each part separately as well.