We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Education

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

How Do I Become a Market Development Manager?

By D. Nelson
Updated: May 17, 2024
Views: 3,659
Share

Marketing development managers are professionals responsible for increasing an organization's profitability by developing relationships with clients, retailers, and distributors. Professionals in this field tend to be highly knowledgeable about products or services they sell and usually have a deep understanding of markets with which they work, such as certain geographic areas or target demographics based on factors such as income bracket and age group. Individuals who act as market development managers commonly are responsible for developing new relationships with parties and for meeting the needs of priority clients an organization already has acquired.

To become a market development manager, it is normally essential to have an undergraduate degree in a field such as marketing or sales. In some instances market development managers also have graduate degrees. It is also common for a person who would like to become a market development manager to have years of experience in a related industry developing a network of contacts that enables him or her to learn about new trends and concerns.

To become a market development manager, it is essential to have a good understanding of products you sell or services you provide. For some people, this is knowledge that must be learned through experience. A good market development manager in the clothing industry, for instance, might learn most about his or her products by getting field experience as a salesperson. An individual who would like to become a market development manager in a field such as medical equipment, software, or pharmaceuticals, on the other hand, can benefit greatly from taking courses in related disciplines.

In most cases, a person who wants to become a market development manager begins in a sales position. He or she might begin with only a few accounts, though as this individual develops a stronger sales record, he or she can apply for promotions. A sales professional can earn higher level positions in which he or she is responsible for greater portfolios, which eventually might include high profile clients on which an organization bases much of its planning. A high level sales professional in the financial software industry, for instance, might work with clients, such as major investment firms and banks, that spend a lot of money each year on these products.

As a person who would like to become a market development manager makes more contacts and earns the trust of his or her colleagues, it is common for him or her also to gain a better perspective on the activities of competitor organizations. This is important since many organizations base their marketing techniques on competitor behaviors. A market development manager should learn which aspects about competitors are attractive to clients and potential clients and use strategic thinking and problem solving skills to determine how his or her organization can overcome competition.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Editors' Picks

Discussion Comments
Share
https://www.wisegeek.net/how-do-i-become-a-market-development-manager.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.