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How Do I Become a Fashion Advertising Photographer?

By Jennifer Leigh
Updated May 17, 2024
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To become a fashion advertising photographer, you need to have a portfolio that shows you are skilled in the photographic arts. Education is not necessarily a requirement to enter the field if you are highly talented, but most people who become a fashion advertising photographer have had advanced photography training. The next step is to send your portfolio to advertising agencies that work in fashion, editors of fashion magazines, and agents for photographers. It is also possible to open your open business and work as a freelance contractor.

A portfolio, both on the web and in print, is the most important tool needed to become a fashion advertising photographer. Creating a website is an easy way to showcase your photographs because it does not cost a lot of money, and you can send links to people so they can easily access it. In addition, it is necessary to have a print portfolio to show prospective employers if they request a meeting with you. The portfolio should be directed to people interested in fashion advertising photography, and utilize models and techniques that professional photographers in the field use. Your portfolio should be professional and tell a story about your work, which means it is cohesive from beginning to end.

Many photographers develop their first portfolio while studying photography in an art program. If you do not have any professional training in photography, it is a good idea to seriously consider taking classes, or working towards an undergraduate or graduate degree, to meet your professional goals to become a fashion advertising photographer. This looks good on your resume, which means you have better chances of being hired. You will also work with trained instructors who can help you develop a portfolio you can use to apply for jobs.

After you have developed a professional portfolio, it is time to begin applying for jobs. Since this is a competitive field, it is necessary to send your portfolio to many different places. You should begin by sending a link to your online portfolio and wait to show your print portfolio until you have an interview. To become a fashion advertising photographer, you can either get hired by an agency or go into business for yourself as a freelance contractor.

WiseGEEK is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

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