Digital account executives are people who sell advertising solutions that involve the Internet. This type of individual must have strong communication skills for motivating individuals and businesses to use his or her company to market themselves. A person who wishes to become a digital account executive should consider completing four years of training after high school and seek hands-on experiences at companies to make himself or herself attractive to employers.
If you want to become a digital account executive, you need to complete a four-year bachelor’s degree in an area such as Internet marketing. Although companies do not necessarily require that you have a degree, many prefer that you have some college-level training. You must fill out your desired school’s admissions form as part of the enrollment process as well as submit a copy of your high school diploma or the equivalent certification. In addition, the training establishment likely will ask you to provide your high school transcript and standardized test results before you can start training to become a digital account executive.
Your goal in a digital marketing degree program should be to master aspects of both sales and business functions. For instance, courses will teach you how buyers behave and their preferences when searching for products and services. This is vital because, as a digital account executive, you must be able to effectively present your company’s offerings to potential clients with an understanding of how to best meet their advertising needs. In addition, you should learn how digital media is connected to other marketing functions at a company. Business classes additionally show you how your new media work affects an organization’s bottom line, which is crucial if you desire to become a digital account executive.
Courses that focus on specific types of digital technologies also are critical for someone who wants to lead accounts in this specialty area. You must study how various new media sources are useful in the marketing realm such as electronic newsletters and websites that feature ad spaces. Classes will expose you to the benefits of advanced cellular phone applications that point to companies’ Internet sites as well as online networking advertising opportunities. Mastering these media is significant if you seek to become a digital account executive, as you will use them often.
Programs in new media work might require you to complete an internship to get real-world experience in the field before you are able to graduate. You can look for internship opportunities at newspapers and other media sites that sell advertising opportunities to customers. During the internship, you need to become accustomed to completing cold calling, which is useful for directly connecting with potential clients and informing them about your company’s offerings.
