The requirements for becoming a community relations director depend on the company with which you apply. In most cases, however, employers seek candidates who have bachelor's degrees in a field such as public relations or marketing, though a master's degree may prove even more desirable. You will likely need experience as well, such as through an internship or a full-time position working in business, marketing, public relations, or customer-service. Additionally, you will usually need a range of skills, including those that involve public speaking, dealing with the public, and sometimes writing speeches and company news content.
A college degree may improve your chances of landing the job you want when you become a community relations director. Business administration, marketing, public relations, or mass communications may prove among the best choices for preparing for this job. Some employers might also accept job candidates for this position who have earned degrees in fields such as human resources or journalism. You could also consider earning a master's degree in one of these fields when you want to prepare for this career. A graduate-level degree generally is not required for this position, but earning one may help you become a more competitive job candidate.
Experience is usually required when you want to become a community relations director. For example, experience working for a marketing or public relations firm may help you land this job, and customer service experience may prove helpful as well. After college or even during your college years, you may do well to participate in an internship program that provides exposure to matters important for a community relations career. This can give you a head start on the experience you need and references that can help you land your first job. Still, you may need several years of work experience to become a community relations director.
You will typically need a wide range of skills to become a community relations director. For example, you will likely need excellent communication skills for dealing with the public as well as staff members within the company that hires you. You will also need leadership skills and the ability to speak in front of large groups of people. For some jobs, writing skills are required for crafting speeches and press releases. Customer service, marketing, and organizational skills are usually required for this job as well.
Working as a community relations director often requires a strong personality and the ability to work well under pressure and in a fast-paced environment. In many cases, you will be expected to set and meet goals and help others toward the company's goals. Some jobs may require travel as well.
