There are four steps required to become a communications analyst: post-secondary training, related work experience, apply for a job, and complete the job interview process. A communications analyst is responsible for reviewing the information provided through a variety of communication channels, ranging from print to digital media. They typically work closely with the communications manager to ensure that the message is consistent, and to review the impact of the communication. The methods used to evaluate the effectiveness of the communication vary depending on the communications channel, intended audience, and the actual message.
People who are naturally outgoing, enjoy working in a team environment, and are voracious readers find a career as a communications analyst the most rewarding. There is a large volume of material that needs to be reviewed, in addition to conducting feedback groups, and collaborating with other analysts. Interpersonal skills and clear communication is essential to be successful in this role.
The first requirement to become a communications analyst is to complete a post-secondary education program. This can be at the university or college level. Although some schools offer programs in communications, training in English, media, or marketing are all relevant to this role. Courses in statistics and computer software are extremely helpful in this role, as there is a certain amount of quantitative work required.
Related work experience is typically obtained through a job placement or cooperative education program. Other related jobs include communications officer, media analyst, or communications strategist. Roles on the student newspaper or television station provide valuable insights into the challenges of mass communication.
When applying for a job as a communications analyst, be sure to proofread your resume and cover letter, double-checking for any grammar or spelling mistakes. Written and oral communication skills should be very high when applying for this type of role. Many analysts join writing or editing groups to keep their skills fine tuned.
During the job interview process to become a communications analyst, take your time and carefully listen to the questions. Think about your answer, and then deliver it. Communication analysts are expected to be focused, disciplined, and able to manage the entire communication process. This includes body language, timing, and using the appropriate vocabulary.
There are multiple opportunities for career advancement, once you become a communications analyst. A skilled analyst can advance into communications management, open a communications firm, or teach communications at the community college level. Many analysts become executive communication coaches, helping others fine tune their oral and written communication skills.
