A communication lead is typically the manager or supervisor of the department that is responsible for creating, implementing and overseeing all of the communication a company does internally and externally. To become a communication lead, you generally have to have an education in communication, journalism or marketing. You also need to have experience working in various aspects of marketing and communication.
The first step in landing a position as a communication lead is to gather the knowledge you need. Most companies require that you have a college degree in business, communication, journalism, marketing or a related field. If you do not have a college degree, you may first need to go back to school and earn a degree in one of these fields in order to become a communication lead.
In addition to the educational knowledge, most companies want to hire someone as a communication lead that has experience. Experience is generally two-fold. First, the company wants someone who has experience working in several roles of marketing and communications, such as a marketing associate, a copywriter and public relations professional.
Second, companies tend to want to put someone in a communication lead role that has experience supervising and managing others. In order to become a communication lead, you should work in roles that require you to manage other people and for these people to report to you on the progress of their work.
Once you have the educational foundation and experience you need to become a communication lead, then you have to identify the companies that require your skills and expertise. Many companies post communication and marketing positions on job boards and the company website. Review the websites of companies you have an interest in working for, along with job boards for open positions and opportunities in this field.
You may also send your resume and a letter of interest to a company even if it does not have a job posting. Some companies do not advertise their open positions or will create a position for a communication lead that illustrates the educational level and experience the company needs.
It can also be easier to become a communication lead by starting in a lower position with the company and working your way up. You may start out as a marketing associate in the communications department of a company. After working for a few years, you may have the opportunity to apply for a communication lead position or you may even receive an automatic promotion.
