We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is a Total Return?

Malcolm Tatum
By
Updated May 17, 2024
Our promise to you
WiseGEEK is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGEEK, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Total return is the actual rate of return that is realized from a single investment, a group of investments, or all investments contained in a single portfolio. All types of income generated from those investments are taken into consideration. This includes dividends paid on stocks, interest paid on bond issues and other types of interest-bearing investments, any capital gains that are realized, and any other income distribution that is connected with the investments under consideration.

Measuring total return is extremely important when it comes to determining the effectiveness of an investor’s current strategy. By accounting for all types of total returns connected with a given investment, it is possible to decide if acquiring the investment was a good idea. The investor can also take the data and determine if the rate of return is within the general expectations of the investor, and if the security should be held onto for a longer period of time. As a management tool, calculating the total return empowers the investor to make changes when and as necessary, continually improving the overall performance of his or her investments.

Calculating the total return on groups of investments within a portfolio is also helpful, in that the process helps to identify areas where some improvement is needed in order optimize the portfolio’s return. For example, by considering the gains and losses made with stocks in the portfolio overall make it possible to decide if some stocks should be sold, while others are held. This approach helps to position the investor for increasing the rate of return in upcoming periods.

When it comes to evaluating the total return on a portfolio, the goal is to measure the overall return generated from all assets in the portfolio, and make sure that the value of the portfolio is actually increasing from one period to the next. If that is not the case, taking the time to look at both the performance of individual holdings as well as groups of holdings within the portfolio will quickly identify the weak areas and allow the investor to engage in trades that correct the situation. It is not unusual for an investor to look first at the total return of the portfolio, then drill down to the groups and finally the individual investments if the returns are not up to his or her expectations.

It is important to note that when an investment or group of investments does generate a lower total return in one specific time period, that does not necessarily mean that it’s time to sell. As many investors know, a number of factors can temporarily have a negative impact on the performance of any type of investment. For this reason, it is often helpful to identify the reason for the decline, determine if the situation will exist for an extended period of time, then decide whether to hold or to sell. If the reason behind the change is of short duration, there is a good chance that the value of the security will level off and then begin to climb back to a favorable level by the next period.

WiseGEEK is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Malcolm Tatum
By Malcolm Tatum , Writer
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing to become a full-time freelance writer. He has contributed articles to a variety of print and online publications, including WiseGEEK, and his work has also been featured in poetry collections, devotional anthologies, and newspapers. When not writing, Malcolm enjoys collecting vinyl records, following minor league baseball, and cycling.

Discussion Comments

Malcolm Tatum

Malcolm Tatum

Writer

Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing...
Read more
WiseGEEK, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGEEK, in your inbox

Our latest articles, guides, and more, delivered daily.