We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is a Retail House?

Malcolm Tatum
By
Updated May 17, 2024
Our promise to you
WiseGEEK is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGEEK, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Retail houses are brokerages that focus on providing investment services to individuals, rather than servicing accounts for groups, companies, or other institutions. A retail house generally is a large operation that employs a number of brokers, with each broker assigned a specific listing of clients. It is not unusual for a retail house to have the resources to research and advise individual investors on a wide range of investment options, including commodities, bond issues, and stock options.

In order to provide broker services to a large number of individual investors, the typical retail house will feature a large research department. This department helps to support the efforts of brokers who are seeking to identify the best investment strategies and procedures for each client in their care. Researchers can access up to the minute information on market performance as well as monitor world events that are likely to influence future movements of those markets. Resources of this nature allow smaller individual investors to be actively competitive with corporations and other investors who normally have greater resources at their command.

Individuals can enjoy several benefits by working with a retail house. One of the more important is the fact that the client can enjoy individualized attention for his or her investment account. Brokers with retail brokerage houses are concerned about helping investors reach their goals, whether it be creating a revenue source to cover college tuition costs for the kids, establishing a personal nest egg for later years, or simply generating funds that can be used to build a home.

Another advantage of working with a retail house is that a great deal of expertise is found under one roof. Individual investors who wish to diversify a financial portfolio to include several different types of investments will find that the retail house is a great way to manage everything from stocks to commodities through a single broker. This can lead to the development of a solid working relationship that can last for years, while also allowing the investor to have a single point of contact when there is a question about any of the investments found in the portfolio.

When it comes to fees and charges, a retail house is usually competitive with other types of brokerages that service corporate accounts. Since payment methods for various transactions may vary, it is important to make sure that the investor knows not only the amount of the transaction fees, but also when and how they are applied to the investment account. This can prevent a great deal of frustration for both the client and the broker, since there are no surprises when the fees are processed.

WiseGEEK is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Malcolm Tatum
By Malcolm Tatum , Writer
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing to become a full-time freelance writer. He has contributed articles to a variety of print and online publications, including WiseGEEK, and his work has also been featured in poetry collections, devotional anthologies, and newspapers. When not writing, Malcolm enjoys collecting vinyl records, following minor league baseball, and cycling.

Discussion Comments

Malcolm Tatum

Malcolm Tatum

Writer

Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing...
Read more
WiseGEEK, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGEEK, in your inbox

Our latest articles, guides, and more, delivered daily.